Data Scientist (Digital Media, Marketing & E-commerce)

Sales & Marketing Amsterdam Full-time Netherlands

Job Description

The Data Scientist role is a critical role for Digital Media, Marketing and E-commerce organizations at Jacobs Douwe Egberts. At JDE we have a vision to be where our consumers are and ambition to grow our brands sustainably by treating consumer data as an asset. We want to use our data to drive reach and sales by enabling the right content across the right channels for the right consumers. Therefore, the key to this role is effectively leveraging the right tools, methodology and data available both internally and externally for identifying the consumers and their needs at every step of their decision journey. 

We are hiring for 2 positions for this role. One will focus on topics such as Customer segmentation, Look-alike audiences, Lead scoring & propensity modelling, marketing automation and help translate strategic audiences for activations across digital media platforms. And other will focus on topics such as Channel and Content optimization, Multi-touch attribution, Churn analytics, Consumer choice modelling and Product Recommendation engine. Together they will help develop an understanding of the impact of changing audience, channel, content and investment strategies on sales, brand health and consumer life-time value. 
In this role you will be a part of matrix organization and closely collaborate with Media, Marketing & Branding teams, E-commerce specialists, marketing intelligence experts, external media and creative agencies and our key data partners. Your objective will be to translate 1P, 2P and 3P data we collect into actionable insights by applying advanced statistical, data fusion, mining and machine learning methods. 

As such this role requires not only the prerequisite technical skillset but also a strong understanding of how digital marketing works in practice as well as a good know-how of Ad-Tech and Mar-Tech landscape.

Responsibilities:

  • Identify valuable data sources and automate collection processes.
  • Undertake preprocessing of structured and unstructured data.
  • Analyze large amounts of information to discover hidden relationships and patterns.
  • Generate overarching and/ or new business relevant learnings from our existing data sources through linking, merging, and fusing data sets and the application of advanced statistics.
  • Train and deploy predictive models and machine-learning algorithms.
  • Combine models through ensemble modeling. Evaluate model performance.
  • Translate strategic audiences into customer segments which can be activated across digital media platforms. Build necessary automation to deliver these segments to our media agency.
  • Present insights with smart visualization techniques using Power BI and/or Data Studio dashboards.
  • Identify and prioritize use cases to optimize our media and digital investments.
  • Collaborate with global media & e-commerce specialists and market research teams on key projects.
  • Support in developing a strong test and learn agenda that can improve our digital maturity and drive effectiveness and efficiency of our marketing efforts.
  • Have a strong understanding of local and global marketing needs to be able to translate this into data-driven solutions. Be a ‘go to expert’ in data related topics.
  • Owner of digital and media data in data lake. Support data governance agenda – help solve data quality, relevancy and privacy challenges.
  • Support IT and data engineers to ensure proper functioning of our data ecosystem.
     

Qualifications

If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. We roll up our sleeves, pitch in, and get our hands dirty to break new ground. Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.

Below are the requirements to be successful in this role:
•    University/Master’s Degree in area of Marketing or Finance or Mathematics or Statistics or Data Science or Computer science.
•    3-5 years of experience as a data scientist preferably within digital marketing and/or ecommerce functions for FMCG/retail companies. 
•    Good know-how of ad-tech and mar-tech landscape e.g. Google Campaign Manager, Google Ads, Facebook Business Manager, Amazon Search/DSP, DV360, Salesforce etc.
•    Demonstrable experience in using advanced analytics to build customer segments for online campaign activation. 
•    Practical experience with time series modelling, RFM segmentation, K-means clustering, Churn analytics using Logistic regression methods, Pareto/NBD models for predicting life-time value, lead & propensity scoring and Customer choice modelling.
•    Familiar with latest techniques regarding data triangulation, - calibration - imputation, - fusion and – enrichment.
•    Experience with 3P data sources, ideally in a FMCG environment. E.g. Scantrack data (Nielsen), HH panel (GFK/Kantar), Marketing Trackers, Marketplace web-scrapers, Web traffic analyzers, Digital panel providers and Media planning tools.
•    Applied knowledge of R or Python (and use of its ML libraries)
•    Working knowledge of analytics tools such as Power BI, Alteryx and cloud platforms such as Google (Big Query), Microsoft Azure (SQL).
•    Problem solving aptitude and entrepreneurial mindset. 
•    Excellent communication and presentation skills in English.
•    Experience with Kaggle data sets or Kaggle competitions in nice to have.

Your application at JDE 
If you are interested in this career opportunity at JDE, hit the “I’m interested” button and upload your application. After receiving your application, we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE will be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
 

Additional Information

JDE is a subsidiary JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. 

What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.