The Data Scientist role is a critical role for Digital Media, Marketing and E-commerce organizations at Jacobs Douwe Egberts. At JDE we have a vision to be where our consumers are and ambition to grow our brands sustainably by treating consumer data as an asset. We want to use our data to drive reach and sales by enabling the right content across the right channels for the right consumers. Therefore, the key to this role is effectively leveraging the right tools, methodology and data available both internally and externally for identifying the consumers and their needs at every step of their decision journey. 

We are hiring for 2 positions for this role. One will focus on topics such as Customer segmentation, Look-alike audiences, Lead scoring & propensity modelling, marketing automation and help translate strategic audiences for activations across digital media platforms. And other will focus on topics such as Channel and Content optimization, Multi-touch attribution, Churn analytics, Consumer choice modelling and Product Recommendation engine. Together they will help develop an understanding of the impact of changing audience, channel, content and investment strategies on sales, brand health and consumer life-time value. 
In this role you will be a part of matrix organization and closely collaborate with Media, Marketing & Branding teams, E-commerce specialists, marketing intelligence experts, external media and creative agencies and our key data partners. Your objective will be to translate 1P, 2P and 3P data we collect into actionable insights by applying advanced statistical, data fusion, mining and machine learning methods. 

As such this role requires not only the prerequisite technical skillset but also a strong understanding of how digital marketing works in practice as well as a good know-how of Ad-Tech and Mar-Tech landscape.

Responsibilities:

• Identify valuable data sources and automate collection processes.
• Undertake preprocessing of structured and unstructured data.
• Analyze large amounts of information to discover hidden relationships and patterns.
• Generate overarching and/ or new business relevant learnings from our existing data sources through linking, merging, and fusing data sets and the application of advanced statistics.
• Train and deploy predictive models and machine-learning algorithms.
• Combine models through ensemble modeling. Evaluate model performance.
• Translate strategic audiences into customer segments which can be activated across digital media platforms. Build necessary automation to deliver these segments to our media agency.
• Present insights with smart visualization techniques using Power BI and/or Data Studio dashboards.
• Identify and prioritize use cases to optimize our media and digital investments.
• Collaborate with global media & e-commerce specialists and market research teams on key projects.
• Support in developing a strong test and learn agenda that can improve our digital maturity and drive effectiveness and efficiency of our marketing efforts.
• Have a strong understanding of local and global marketing needs to be able to translate this into data-driven solutions. Be a ‘go to expert’ in data related topics.
• Owner of digital and media data in data lake. Support data governance agenda – help solve data quality, relevancy and privacy challenges.
• Support IT and data engineers to ensure proper functioning of our data ecosystem.