Marketing Manager Greater China, Retail & Professional

Sales & Marketing Shanghai Full-time China

Job Description

-  Manage and coordinates all local marketing activities

-  Builds and develops a strong, competent and influential local marketing team, with a high intentionality of winning, seeking for success, carrying a breakthrough mindset

-  Develop local market projection, marketing/brand strategy and activation plan based on market understanding, competitor monitoring and consumer insight development

-  Provides local knowledge and key market insights input to the central marketing organization for potential innovations and trends

-  Manages and executes local brand activation using digital, OOH, ATL, BTL, in-site media / off site media/ social media / POS instruments, while taking into account central brand activation guidelines and communication

-  Media / A&P guidelines and budgets

-  Initiates and performs local product adaptations (C/D) within the context of central innovation decision making, initiate and execute innovations for local brands

-  Manages and coordinates all activities within the scope of local launch of New Product Developments or Product adaptations

-  Manages the budget available for local advertising and promotion

-  Manages and coordinates all activities within the scope of local launch of new product developments or product adaptations

- Is responsible for the following category development activities

- Provides input information to portfolio strategy

- Provides input for ideation phase of innovations

- Participates in the development of an innovation / adaptation

- Produces advertising copy that can be leveraged in selected within guidelines and using communication brief developed by central with the local adaptation fit to the market

- Work closely together with E Com and Offline sales to develop campaign / POS / related brand materials to achieve the biggest brand visibilities / engagement and interactions to enhance instant purchase / transaction.

- Develops local promotion mechanism and POS materials – within central guidelines in relevant to the local context and needs

-  Accountable for managing and developing the local brand(s) including local pricing strategy while considering central category guidelines (e.g by developing local brand assets & visual identity, local production adaptation etc)

-  Lead and drive change in the organization - marketing driven

-  Familiar with E Com business and expert on digital traffic


Education: University degree is required, a master degree is a plus.

Must have:

- Minimum of 7 years of managerial experience

- Proven track record of initiating and driving change successfully in previous functions

- Managed a category or country in a FMCG company, and have a solid experience in food products and category management

- A successful experience as a marketer of products which are emotionally important for the end customers, via digital and classical way.

- Marketing expertise is essential in all its dimensions, strategic and operations, hands on management

- Successful executive experience in a company focused on growth

- Excellent analytical and communication skills;

- Proven results in building successful teams;

- Proven collaborative cross function relationship;

- Results oriented mindset.

- Expert on digital traffic generation

- Experience on E Com business is a plus

Nice to have:

-  FMCG or beverage industry

Additional Information